Episode 12: Senior Care Placement
May is Older Americans Month, and this week's Small Business Voice celebrates seniors in a big way. Host Jeanette Forni and co-host Nicole Castillo — Marketing Director at Fellowship Homes Senior Living — sit down with Cheryl Lorenco, owner of Senior Care Placement, to talk about one of the most emotionally charged decisions a family can face: finding the right living situation for an aging loved one. Cheryl shares how her career path led her from a vocational school internship at a skilled nursing facility all the way to launching her own placement business in 2018. With over 100 assisted living communities in Stanislaus County alone, Cheryl explains how her free service cuts through the overwhelm — researching options, vetting facilities through community care licensing, helping with paperwork, and even touring locations alongside families. The episode also touches on the importance of pre-planning, the risks of searching online and having your information sold to large corporate referral companies, and why calling a local expert first makes all the difference.
