Episode 15: Mary Matthews
This episode of the Small Business Voice pulls back the curtain on the team that makes the show possible. Host Jeanette Forni and co-host Nicole Castillo welcome Mary Matthews, Senior Account Executive at iHeartMedia Modesto, for a conversation about what radio advertising actually looks like for small businesses in the Central Valley — and why it still works. Mary, who has been with iHeartMedia for 16 years, walks listeners through how she builds campaigns from scratch, explains the difference between broadcast and streaming radio, and breaks down why frequency and demographics matter more than most business owners realize. She also shares what's coming up through iHeart's community programming, including a backpack drive in partnership with Tri-Counties Bank, a veteran-owned business spotlight campaign, and a homeownership seminar aimed at veterans in August. The episode also features a warm sendoff for Nicole Castillo, who announces she's leaving her role at Fellowship Homes Senior Living to head to Texas — taking her virtual assistant business, Lucky Clover Solutions, with her.
